The research objective is to collect actionable quantitative data about our refined product concepts in order to select a winning product line experience for the concept: In what way might we encourage high school students to aspire to creative career paths?
An actionable product will achieve top-two box scores of over 60%.
Survey Testing
High School Students Interviewed: 32
Alpha Prototype
In what way might we encourage high school students to create divergent career paths?
Based on the qualitative feedback received from the survey testing, stopaskingme.webflow.com serves as a digital reference node for launching students aged 14+ to their next, entirely unique step. The StopAskingMe! MiniCards are printed on thick, 250 gsm matte, recycled paper.