5.1: PRoblem statement and reflections

The research objective is to collect actionable quantitative data about our refined product concepts in order to select a winning product line experience for the concept:
In what way might we encourage high school students to aspire to creative career paths?

An actionable product will achieve top-two box scores of over 60%.
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5.2: Survey Testing

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High school students interviewed: 32

6: Alpha Prototype

In what way might we encourage high school students to create divergent career paths?

Based on the qualitative feedback received from the survey testing, stopaskingme.webflow.com serves as a digital reference node for launching students aged 14+ to their next, entirely unique step. The StopAskingMe! MiniCards are printed on thick, 250 gsm matte, recycled paper.
StopAskingMe.webflow.com